How shifting social trends impact brand relevance in the beauty landscape?
oona beauty trend report
In the fast-paced world of beauty, staying ahead of trends or creating trends is crucial for maintaining brand relevance. Trends such as "skin-like products”, "dolce vita drama”and "the scandi hairline" are not just fleeting fads but powerful movements that shape consumer preferences and drive market dynamics. Platforms like TikTok and Instagram have become breeding grounds for these trends, where a single viral moment can propel a product to stardom, significantly impacting sales and brand visibility. In this article our beauty experts explore how shifting social trends impact beauty brand relevance and offer strategies brands can employ to stay adaptable in this ever-changing environment.
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oona Recap of our oona beauty day - 5th of June 2024
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