Thank you for being part of our oona beauty day!

beauty day recap & oona beauty trend report

What a week! Huge shoutout to everyone who joined us at the oona beauty day ❤️
​We loved showing off all the new beauty trends & novelties and having you there made it even more special. Snap up the memories in the media gallery and find all the client details in the overview below.

Hope to see you soon,
​the oona beauty team

Click here to discover all the pictures


OONA ARTICLE: HOW SHIFTING SOCIAL TRENDS IMPACT BRAND RELEVANCE IN THE BEAUTY LANDSCAPE

In the fast-paced world of beauty, staying ahead of trends or creating trends is crucial for maintaining brand relevance. Trends such as "skin-like products”, "dolce vita drama”and "the scandi hairline" are not just fleeting fads but powerful movements that shape consumer preferences and drive market dynamics. Platforms like TikTok and Instagram have become breeding grounds for these trends, where a single viral moment can propel a product to stardom, significantly impacting sales and brand visibility. In this article our beauty experts explore how shifting social trends impact beauty brand relevance and offer strategies brands can employ to stay adaptable in this ever-changing environment.

Discover the full read on our website below:

HOW SHIFTING SOCIAL TRENDS IMPACT BRAND RELEVANCE IN THE BEAUTY…
In the fast-paced world of beauty, staying ahead of trends or creating trends is crucial for maintaining brand relevance. Trends such as "skin-like products”, "dolce vita drama”and "the scandi…
oona

Valérie Kerstens
Valérie Kerstens Communications Manager, oona agency
Sophie Simons
Sophie Simons Communications Advisor, oona agency
Nanou Van Dyck
Nanou Van Dyck Junior Communications Advisor, oona agency